Adding value to the medicinal cannabis sector with New Zealand’s brand

Research shows that being from New Zealand adds value to your brand, and that provenance matters. This session showcases the strength in brand New Zealand and  

will shed light on the value-adding opportunity for medicinal cannabis. 

  • Using New Zealand’s brand and image in the medicinal cannabis industry – how can we leverage this to increase value? 
  • Coming together and collaborating to advocate for the industry – what is the opportunity here? 
  • A view into the practical tools that the New Zealand Story group have to help 
Speaker: David Downs